Universal Analytics Deprecation is Imminent

Feb 10, 2023 · 2 min.

There's less than 6 months left until Google sunsets Universal Analytics and I still haven't touched GA4 with a ten foot pole. I can't be the only one.

The Most Useful Technical Skills for Digital Marketers

Nov 11, 2020 · 19 min.

Exploring the most in-demand technical skills for digital marketers with learning resources and in-depth explanations.

Generating Leads With Facebook Ads to Validate a Web Game Idea (Case Study)

Oct 28, 2020 · 23 min.
Marketing Case Studies

The process I used to build a pre-launch list of nearly 500 users for an online game. How I did it, and what I would do differently.

Generating Leads for a Local Business with Google Ads (Case Study)

Aug 17, 2020 · 11 min.
Marketing Case Studies

A detailed case study covering how to generate leads for a local business with paid traffic using Google Ads.