Universal Analytics Deprecation is Imminent
There's less than 6 months left until Google sunsets Universal Analytics and I still haven't touched GA4 with a ten foot pole. I can't be the only one.
Marketing
Posts about Marketing.
The Most Useful Technical Skills for Digital Marketers
Exploring the most in-demand technical skills for digital marketers with learning resources and in-depth explanations.
Generating Leads With Facebook Ads to Validate a Web Game Idea (Case Study)
The process I used to build a pre-launch list of nearly 500 users for an online game. How I did it, and what I would do differently.
Generating Leads for a Local Business with Google Ads (Case Study)
A detailed case study covering how to generate leads for a local business with paid traffic using Google Ads.